Ethical issues associated with sponsorship of arts and sports
Samenvatting
This paper will, firstly, make an attempt to distinguish ethical problems from others and necessarily categorize them by defining the concepts of sponsorship and business ethics. An account will be given of these problems, using a few examples from the leisure industry in the process. Next, some general solutions will be sought for the highlighted ethical problems.Literatuurverwijzing: Klidas, A. (2004). Ethical issues associated with sponsorship of arts and sports. Tilburg: Tilburg University, Department of Leisure Studies.