City marketing & football

An existing combination?, the case of two European cities, Bilbao & Nottingham

Auteurs: Esther Voesenek
Type: rapport
Taal: Nederlands
Jaar: 1998
Uitgever: Katholieke Universiteit Brabant, Vrije Universiteit Brussel, Loughborough University, Universidad de Duesto
Plaats van uitgave: Brussel, Tilburg, Bilbao, Leicestershire, UK
Collatie: 29 p. bijl. Met lit. opg.

Samenvatting

The overall aim of this thesis is to analyse whether professional football clubs are included in the city marketing stategies of communities. Thus, the basic research question is as follows: to what extent are local professional clubs regarded as useful instruments in the city marketing policy of municipalities, at a time when the phenomenon city marketing is gaining more and more importance? The two case studies examined in this thesis are Bilbao in Spain and Nottingham in the United Kingdom.

Literatuurverwijzing: Voesenek, E. (1998). City marketing & football: an existing combination?, the case of two European cities, Bilbao & Nottingham. Brussel: Vrije Universiteit Brussel.

Delen via