The tipping point
How little things can make a big difference
Samenvatting
'The Tipping Point' is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This book, in which Malcolm Gladwell illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Literatuurverwijzing: Gladwell, M. (2000). The tipping point: how little things can make a big difference. New York: Back Bay Books.