The power of habit
Why we do what we do and how to change
Samenvatting
Most of the choices we make each day may feel like they are the products of well-considered decision-making, but they're not. They are habits. And though each one means relatively little on its own, over time these habits have an enormous impact on our health, productivity, financial security and hapiness. People have puzzled over our habits for centuries, but it is only in the past two decades that neurologists, psychologists, sociologists and marketers have really begun to understand how habits work - and, more importantly, how they change. In 'The Power of Habit', award-winning New York Times journalist Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist, and how they can be changed - to transform businesses, communities and our lives.Literatuurverwijzing: Duhigg, C. (2012). The power of habit: why we do what we do and how to change. London: William Heinemann.