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Research handbook on major sporting events

Presenting a comprehensive and pragmatic view on challenges around sporting events, this Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking…

When sport meets business

Capabilities, challenges, critiques

Sport today means Big Business. Now a major global industry at the professional level, it has been commercialised beyond recognition, and especially in our all-branded zeitgeist of the Internet and…