Gegevens uit Bibliotheek

Running across Europe. The rise and size of one of the largest sport markets.

auteur(s):
Scheerder, J., Breedveld, K.
plaats:
Houndmills, Basingstoke, Hampshire / New York
uitgever:
Palgrave Macmillan
jaar:
2015
collatie:
268 p. ISBN: 9781137446367
samenvatting:

Over the past 40 years, running has developed into one of the most popular leisuretime physical activities in Europe. An estimated 50 million Europeans are engaged in running as a way to stay healthy and/or to challenge themselves. As a result, all over Europe running events are booming and more people have run a marathon than was the case ever before. The running market is currently estimated at some 10 million euros. This book explores the rise and size of running as a societal phenomenon. With data from 11 European countries, contributors address issues of participation and cost which have never been explored before. Drawing on this material, policy challenges and marketing possibilities are highlighted in order to make better use of the current opportunities of running.

bestellen:
meer informatie over de bestelwijze van deze publicatie
organisatie
plaatsingkenmerk
status
Mulier instituut
PARTINT-0023-1
Beschikbaar
Mulier instituut
BIEB-B153
Wordt niet uitgeleend
Mulier instituut
PARTINT-0023-2
Uitgeleend